The challenge
The agency ran Meta and Google ads into a homepage full of mixed listings. Leads arrived as Instagram DMs or missed calls. Nobody knew cost per lead, and agents followed up hours later — if at all.
What we did
- Built landing pages per community with clear unit mix, price bands, and a single CTA.
- Routed every form and click-to-chat into a WhatsApp lead flow with UTM tags.
- Added same-hour AI replies for common questions, with human takeover for qualified buyers.
- Reported weekly: spend, CPL, qualified leads, and agent response time.
The results
47
Qualified leads / month−41%
Cost per lead3h → 2min
First response timeOne focused month produced 47 sales-qualified leads against a prior baseline of untracked DMs. Cost per lead fell as wasteful broad creatives were cut. Agents received warm chats instead of cold forms.
What made it work
- Real estate buyers decide by community — pages must match the ad promise.
- Speed-to-lead is the conversion event in WhatsApp-first markets.
- Attribution is non-negotiable if ad budgets are to scale.
“We finally know which community ads pay — and agents answer while buyers are still warm.”
— Brokerage agency, Dubai (anonymised)
Reference
Client name withheld by default. A reference call is available once mutual NDAs are in place — mention this case study on the contact page.