Services · Analytics and conversion
Measurement a finance lead can follow.
Tracking, attribution, dashboards and conversion testing, so you can see what each channel costs and what it brings in.
Every channel, one connected system.
The audit covers search foundations, speed, AI discoverability, trust signals, mobile and social footprint. Local search and content are scoped services; review requests run through WhatsApp AI.
Watch the whole filmWhat the service can cover
Agree which of these belong in the scope. We confirm deliverables, reviewers and approvals before work starts.
Analytics set-up and audit
Property, events, consent mode and tag management, checked against your goals.
Attribution
How leads are credited across channels, with the limits of each model written down.
Conversion review
A review of pages and forms, with a prioritised list of tests.
A/B testing
One hypothesis at a time, with the sample needed to read a result and honest read-outs, including tests that do not win.
Dashboards
A weekly channel view and a monthly summary, in the reporting tool you choose.
Unit economics
Customer value, acquisition cost and payback worked out from your own data.
Limits and scope
Reports are only as accurate as the data behind them, and consent choices, ad blockers and platform limits mean tracked figures are never a complete count. We document what is and is not measured. Results from low-traffic tests are indicative only, and we do not forecast uplift.
Services are agreed separately from the Quixo Audit. See all services, review the plan details or discuss the scope with us.
How the work is scoped and approved
Agree the brief
Set the objective, audience, facts and assets that can be used.
Draft and review
Prepare the agreed deliverables, then collect review from the people you name.
Approve, then publish
Nothing goes live until an authorised approver signs it off. Further measurement is agreed separately.
Before you start
What access do you need?
Read access to your analytics, ad accounts and CRM, granted at the level you choose and removable at any time.
Will you tell us when a test fails?
Yes. Results are reported as measured, including tests that show no change or a worse result.
Is this included with the Quixo Audit?
No. Quixo Audit is a separate purchase. Content creation, campaigns, implementation and workspace access are agreed separately.