Services · Brand strategy
Decide the position first, then design around it.
Positioning, messaging and identity for companies that need a clear, defensible way to explain what they do and who they do it for.
Every channel, one connected system.
The audit covers search foundations, speed, AI discoverability, trust signals, mobile and social footprint. Local search and content are scoped services; review requests run through WhatsApp AI.
Watch the whole filmWhat the service can cover
Agree which of these belong in the scope. We confirm deliverables, reviewers and approvals before work starts.
Brand strategy
A positioning statement, category framing, promise, values and messaging pillars.
Identity design
Logo, typography, colour, iconography and photography direction, documented in brand guidelines.
Logo design
Primary mark, monogram and wordmark, with usage rules for edge cases.
Visual systems
A design system for web, print and social, with components, templates and motion presets.
Naming
Product, service or company names, with linguistic and domain checks in English and Arabic. Trademark clearance is handled by a qualified adviser.
Positioning and narrative
A market map, a competitor review and a messaging framework your team can use.
Limits and scope
Brand work is subjective and is reviewed against the written brief at agreed stages. Name and logo availability checks are not legal advice. Trademark registration and clearance are handled by a qualified adviser, and Arabic names and wording are reviewed by a native Arabic speaker.
Services are agreed separately from the Quixo Audit. See all services, review the plan details or discuss the scope with us.
How the work is scoped and approved
Agree the brief
Set the objective, audience, facts and assets that can be used.
Draft and review
Prepare the agreed deliverables, then collect review from the people you name.
Approve, then publish
Nothing goes live until an authorised approver signs it off. Further measurement is agreed separately.
Before you start
Do you work on Arabic brand identity?
Yes, including Arabic and bilingual wordmarks and typography, reviewed by a native Arabic reader.
Can you refresh an existing brand instead of replacing it?
Yes. A refresh keeps what already works and changes what the brief identifies as holding the brand back.
Is this included with the Quixo Audit?
No. Quixo Audit is a separate purchase. Content creation, campaigns, implementation and workspace access are agreed separately.