Case study · Home services · Dubai

How a cleaning company tripled leads after a one-day site rebuild.

A 2019 DIY site with no mobile booking. One-day rebuild, instant-quote form, WhatsApp flow, and local schema produced three times the leads.

Cleaning company Home services SMB · Dubai 30 days Anonymised

The challenge

The company ranked for a few branded terms but lost every mobile visitor. The quote form emailed a PDF nobody answered quickly. Competitors with weaker service quality won on WhatsApp speed.

What we did

  • Rebuilt the site in a day: clear services, areas covered, and trust marks.
  • Added an instant-quote form with same-hour WhatsApp handoff.
  • Implemented local business schema and Google profile fixes.
  • Ran a small Google Ads test only after the new page was live.

The results

×3
Leads
+170%
Mobile bookings
41 → 93
Growth Audit score

Leads tripled in the following 30 days versus the prior month. Mobile bookings became the majority channel. The Growth Audit score moved from 41 to 93 after the rebuild and profile fixes.

What made it work

  • Home services convert on mobile between errands — speed and WhatsApp win.
  • Fix the page before scaling ads.
  • Local schema and profile hygiene are cheap ranking levers.

“Same vans. New site. Three times the enquiries.”

— Cleaning company, Dubai (anonymised)

Reference

Client name withheld by default. A reference call is available once mutual NDAs are in place — mention this case study on the contact page.