How a Dubai law firm reached page one for core practice terms.

The challenge

Partners won work through networks but lost younger in-house counsel who search first. The site was a brochure: one page, no practice depth, no Arabic, no schema, few reviews.

What we did

• Wrote practice-area pages with clear scope, process, and FAQ blocks.
• Implemented bilingual SEO and local entity signals for Dubai.
• Added structured answers suitable for AI overviews and rich results.
• Built a discreet reviews programme with corporate clients who consented.

The results

Primary practice terms moved from page four to page one over five months. Inbound calls rose 64% versus the prior period. The firm began appearing in AI-assisted answers for category queries.

What made it work

• Professional services need depth pages, not a single brochure homepage.
• Bilingual coverage matches how GCC buyers search.
• Structured answers future-proof visibility beyond classic blue links.

“Referrals still matter — but search now brings a second pipeline.”

— Law firm, Dubai (anonymised)

Reference

Client name withheld by default. A reference call is available once mutual NDAs are in place — mention this case study on the contact page.