Website copy
Headlines, service pages and product descriptions that say what you do, prove it, and ask for the enquiry — in the order a skimming reader actually needs.
§ Services · Editorial — one voice, every channel
Words that work for a living.
Bilingual EN/AR copy across every channel — websites, captions, scripts, LinkedIn, campaigns and articles built for search and AI answers. Written in the register of the ledger: specific, measured, no filler.
What is the register of the ledger?
Our house voice standard. Copy in the register of the ledger is specific — numbers over adjectives, names over categories. It is measured — no exclamation marks doing the work an offer should do. And it carries no filler: if a sentence can be cut without losing meaning, it is cut. The result reads like a company that keeps accurate books, because buyers trust businesses that sound like they do.
Why write for AI search now?
Because a growing share of your buyers ask an assistant before they ask a search box. Answer engine optimisation (AEO) and generative engine optimisation (GEO) are how content earns a place in those answers: state the fact in the first sentence, structure the page so a machine can parse it, and back claims with specifics worth citing. The same discipline that wins featured snippets wins AI citations — and it makes the writing better for humans, too.
Who writes it — humans or agents?
Both, in that order of authority. Our content engine agent drafts on your documented voice standard at a tempo no writing room can match; a senior bilingual editor rewrites, sharpens and signs every piece before it ships. Nothing goes out machine-raw — you get agent tempo with a human byline.
Writing feeds the rest of the stack: social media management publishes it, website design & development gives it a fast page to live on, and video production turns the scripts into footage.
§ What we write
Six formats, one voice.
Social captions
Captions written for the platform and the audience, in English and Arabic — hooks that stop the scroll and calls to action that route to WhatsApp, not into the void.
Video scripts
Scripts for Reels, corporate films and product cuts — hook in the first second, one idea per cut, written to be performed by real people rather than read off a prompter.
LinkedIn & founder content
The founder’s view, in the founder’s voice — posts and articles that build authority with the people who sign contracts, not just the ones who like posts.
Campaign copy
Ad headlines, offers and landing-page copy written as one system — so the promise in the ad is the promise on the page, in both languages.
Blogs & articles for SEO + AI search
Long-form built for the new search stack — AEO and GEO alongside classic SEO. Questions answered in the first sentence, structured so AI assistants cite you and humans finish the page.
§ The process · agent-drafted, human-edited
How a piece of copy gets made.
Voice standard
We document the register first — vocabulary, claims policy, what your brand never says — in English and Arabic. The hundredth caption must sound like the first.
Brief
Every piece starts with one question the copy must answer and one action it must earn — an enquiry, a click, a reply. No brief, no draft.
Agent draft
The content engine agent drafts platform-native copy on your voice standard — captions, scripts, articles — around the clock, never stalling the calendar.
Human edit
A senior bilingual editor rewrites, sharpens and fact-checks. Every claim that ships is one a human checked and signed.
Ship
Copy lands where it works — the site, the calendar, the campaign. Same promise in the ad as on the page, in both languages.
Measure
Words are accountable too: enquiries, rankings, citations in AI answers. Copy that earns gets more of the calendar; copy that doesn’t gets rewritten.
§ FAQ
Straight answers.
What content does Quixo Marketing write?
Bilingual English and Arabic copy across the full stack: website copy, social captions, video scripts, LinkedIn and founder content, campaign copy, and blogs or articles written for both search engines and AI search. One voice, every channel.
Do you write Arabic content or translate from English?
We write it. Arabic copy is drafted by bilingual writers for an Arabic-reading audience — idiom, rhythm and register included — not machine-translated from the English version and patched at the end.
How do you write for AI search and answer engines?
By answering the question in the first sentence. AEO and GEO — answer engine and generative engine optimisation — reward content that states facts plainly, structures them cleanly, and earns citations from AI assistants the way good pages once earned links. We write articles so a machine can quote them and a human still wants to read them.
How do you keep brand voice consistent across writers and channels?
With a written voice standard we call the register of the ledger: specific, measured, no filler. Claims carry numbers, sentences carry weight, and adjectives must earn their place. The standard is documented per client, so the hundredth caption sounds like the first.
Book the free 60-minute consult.
One hour on your actual numbers. A one-page diagnosis within 24 hours. No deck, no pitch — you decide what happens next.