Field notes from IT + cybersecurity campaigns.
Playbooks, benchmarks, and honest post-mortems from the campaigns we run. Under-promise, deliver, then write it up. New posts drop as the work does — not on a "one blog a week" calendar.
The first insights are being written.
Rather than pad this space with generic content, we are seeding it with pieces from live client engagements as they close. Three pillars are queued:
LinkedIn cost-per-MQL benchmarks for UAE cybersecurity, 2026
Real numbers from active campaigns targeting IT / CISO / Head of Network job titles across UAE, KSA, and Qatar. What "good" looks like, and where the wasted spend usually hides.
Why Meta almost never works for enterprise IT
Post-mortem on three campaigns where clients insisted on Meta primary. What broke, what we tried, and the LinkedIn + Google mix we ended up on.
Technical lead magnets that actually qualify buyers
A pattern library of gated content that filters in-market buyers from the general IT audience — including the SonicWall audit checklist that anchored our flagship 30-day sprint.
Prefer the notes in your inbox as they publish? Get in touch via the contact page — we will add you to the insights list. Low volume, no filler.
Have a topic you want us to write up?
If we have run the campaign and can share the numbers, we will publish the post. Tell us the question in a scoping call.
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