Paid media that maps to MQLs, not impressions.
Ten paid channels under one accountable team. For technical B2B, LinkedIn is usually where the deal starts and Google Search is where it converts. For consumer or SMB verticals, Meta and TikTok take the lead. We match channel to buyer — not to the pitch deck — and attribute every AED of spend to a named MQL or defined pipeline stage.
Ten channels. One integrated media plan.
LinkedIn Sponsored Content
Job-title and account-list targeting. Single-image, carousel, video, and document ads for gated technical downloads.
Google Search Ads
Vendor, category, and comparison keyword queries. Full match-type stack with negative hygiene.
Google Display + YouTube
Site retargeting, in-market audiences, YouTube TrueView for post-webinar and post-download nurture.
Meta Ads (Facebook + Instagram)
Where the buyer is a consumer or SMB owner. Lookalikes, advantage+ campaigns, catalogue ads.
TikTok Ads
Short-form video-first placements. Spark Ads, TopView, Collection ads. Ideal for D2C and consumer categories.
X (Twitter) Ads
Conversational reach for tech, developer, and B2B audiences. Vertical video and promoted trends.
Programmatic Display
DV360, StackAdapt-class DSPs. Contextual + audience targeting across the open web.
OTT / CTV
Connected TV placements for brand-lift campaigns. Ideal for launch and always-on brand.
Amazon Ads
Sponsored Products, Sponsored Brands, DSP. For vendors selling on Amazon.ae or across GCC marketplaces.
Retail Media (Noon, Amazon.ae)
Retail-media networks for D2C brands and marketplace sellers. Sponsored placements, banner buys.
Specialised in IT & Cybersecurity B2B.
- We understand the technical buyer — CISO, IT Director, Head of IT — and how they evaluate before they reply to a form.
- We know when to use LinkedIn vs Google vs organic thought-leadership. For most cybersecurity vendors it is LinkedIn primary + Google Search backup; Meta is almost never the right primary channel.
- We speak the language (SIEM, EDR, zero-trust, MDR, SD-WAN, SASE, ZTNA) — technical vocabulary that resonates and that generic copy will get wrong.
- We work with channel partners, distributors, and end-vendor marketing teams — so we understand co-op budgets, MDF, and how deal-registration affects who claims which lead.
What you actually get.
- Full campaign build across selected channels — targeting layers, ad set structure, creative variants, landing pages
- Weekly performance read — cost-per-MQL, cost-per-SQL, pipeline value attributed
- Monthly optimisation cycle — cut what is dead, scale what works, refresh creative
- Quarterly channel review — is the LinkedIn / Google / retargeting mix still right?
- Ad-account transparency — you own the account, we manage inside it
Common questions.
Why not Meta for cybersecurity?
For consumer or SMB, Meta is often correct. For enterprise IT and cybersecurity, the buyer is at work and searching by job function — LinkedIn is where they are, and Google is where their intent lands.
What is a healthy cost-per-MQL for cybersecurity in the UAE?
Wide range. LinkedIn Sponsored Content for enterprise IT typically sits AED 250–800 per MQL. Google Search on high-intent firewall keywords sits AED 120–400.
Do you charge a percentage of ad spend?
Never. Flat fee. Percentage-of-spend is misaligned — it rewards us for spending more, not for building more pipeline.
Who owns the ad account?
You do. We manage inside your Business Manager, LinkedIn Campaign Manager, Google Ads, TikTok Business Center, and DSP account. When the engagement ends, everything stays with you.
Want a free audit of your current paid accounts?
Give view access to LinkedIn Campaign Manager, Google Ads, TikTok, or Meta. We reply with a one-page read on wasted spend, missed intent, and the three fixes that will move cost-per-MQL first.
Book a call