SEO for the technical buyer.
Buyers evaluating a firewall, an EDR platform, or an MSSP do not Google "best marketing." They Google "Fortinet vs SonicWall UAE," "MDR pricing," "ZTNA vendors 2026." That is where our content strategy lives — deep in the evaluation stage, where the buyer is already convinced they need to buy and is just choosing whom to buy from.
Five SEO disciplines. One integrated program.
Technical SEO
Core Web Vitals, indexation, canonical hygiene, schema completeness, sitemap health, log-file audit. Fix the foundation before scaling content.
Local SEO
Google Business Profile optimisation, local citation build, review generation, Dubai / Abu Dhabi / Riyadh / Doha / Manama local landing pages.
International SEO
hreflang architecture, country-specific TLD strategy, translation vs transcreation call, KSA / Egypt / Qatar market localisation.
Link building
Digital PR, partner listings, review sites, vendor directories, guest posts on industry publications. Slow, compounding, no PBNs.
Digital PR
Data-story pitches to industry press, HARO / Qwoted-class earned coverage, executive bylines. Linked coverage doubles as SEO backlink motion.
AI-answer optimisation
Schema for FAQ, HowTo, Product, Article. Content structured to surface as answer snippets and inside AI search overviews.
Specialised in IT & Cybersecurity B2B.
- We understand the technical buyer — CISO, IT Director, Head of Network, Security Architect — and the vocabulary they use to search.
- We know when SEO wins vs when LinkedIn or Google Search wins. Some categories are search-led; some are entirely referral-led.
- We speak the language: SIEM, EDR, MDR, XDR, ZTNA, SASE, SD-WAN, IAM, PAM, DLP, CASB — technical vocabulary that resonates and that generic writers will get subtly wrong.
- We work with channel partners, distributors, and end-vendor marketing teams — so our content maps to the actual sales motion, not a theoretical funnel.
What you actually get.
- Monthly cluster: 3–5 published pieces per month, technical-review quality
- One flagship pillar per quarter (usually a buyer's guide or comparison hub)
- Monthly on-page + technical fixes across the existing site
- Monthly link-building motion — partner listings, review sites, vendor directories, industry digital-PR placements
- Monthly report: rankings, traffic, MQL attribution, next-30-day plan
Common questions.
How long until we see results?
Ranking movements: 60–90 days. Meaningful attributed pipeline: 90–180 days. SEO is a compounding investment, not a paid channel. If you need pipeline this quarter, we usually recommend LinkedIn Sponsored Content first and layer SEO underneath.
Do you write the content or do we?
Either. When we write, everything goes through a technical review with your product team before it publishes — we are not writing generalist blog fluff.
What does an SEO engagement cost?
Retainers start at AED 14,000 / month for a 3-month minimum. We publish the number so you can decide before you spend an hour on the call.
Want a free technical audit of your current site?
Send us the URL. We reply with a one-page read on rankings, technical debt, and the three highest-impact things to fix first.
Book a call