Fewer tools. Better connected.
The average B2B marketing team runs 27 tools and connects three of them. We audit the stack, cut what is not paying for itself, and connect the rest so a lead captured on LinkedIn becomes an MQL in HubSpot and an opportunity in Salesforce without a spreadsheet in between.
What we work on.
MarTech audit
Every tool, cost, integration, and use case. Rationalisation plan — cut, consolidate, or keep. Delivered as a one-page verdict + line-item detail.
CDP / DMP implementation
Segment, RudderStack, mParticle-class CDPs. Event schema design, identity resolution, downstream sync to ad platforms and CRM.
Personalization
Website + email personalisation by segment, industry, or account. Server-side where privacy demands it, client-side where speed does.
Workflow automation
Zapier, Make, n8n. Lead routing, alerting, enrichment, deduplication. Removing manual steps from your funnel.
Generative AI marketing
AI to accelerate delivery — draft generation, image ideation, translation, transcription — not to replace the humans who own your brand. We publish what was AI-assisted vs human-authored.
Data governance
Consent management, PDPL / GDPR alignment, data retention policy, DSR handling process. A grown-up data posture.
Stack got out of hand?
Send us the list of tools and the monthly cost. We reply with a rationalisation plan and a fixed price to implement it.
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