LinkedIn-first. Technical. Weekly.
For B2B IT and cybersecurity, LinkedIn is where the buyer lives. Instagram, TikTok, X, and YouTube are secondary channels — used when the audience or format is right, ignored when they are not. We run the calendar, draft the posts in the executive's voice, coordinate technical review, and hold the cadence.
What a social engagement covers.
Community management
Daily inbox management, comment reply, DM handling. Response time targets. Escalation playbook.
Social listening
Brandwatch / Sprout / Talkwalker-class tools. Category listening, competitor watch, sentiment tracking, share-of-voice reporting.
Content calendars
Weekly calendar covering LinkedIn (primary), Instagram, TikTok, X, YouTube as needed. Reviewed monthly with the executive.
Influencer partnerships
Sourcing, briefing, negotiating with UAE / GCC LinkedIn creators + industry KOLs. B2B-appropriate, no vanity partnerships.
Employee advocacy
EveryoneSocial / Bambu-class programs. Ready-to-share content for staff. LinkedIn amplification without dark-social loss.
Attribution
Native + UTM + LinkedIn Insight Tag. Tracks organic-social-attributed pipeline, not just impressions.
LinkedIn-first, always?
For cybersecurity and IT, yes. If the buyer is somewhere else, we say so on the diagnosis call and route budget accordingly.
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